All you want to know about ILIA Beauty, a natural and organic make up and lip care brand
Ilia beauty natural and organic make up brand logo


ILIA is a prestige line of natural and organic make up products that combine superior color performance and nourishing properties.


Filled with up to 85% bioactive organic ingredients, all ILIA products are made from super nourishing elements that moisturize and rejuvenate the skin. The quality of the product is mirrored in its packaging that has set ILIA apart from the conventions of organic beauty.

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The IlIA Beauty brand history

Like its founder Sasha Plavsic, ILIA was born in Vancouver, Canada in 2011 with a first collection of 6 organic tinted lip conditioners.


Her interest in pure and natural things comes from her family : her younger brother suffered from acute asthma and allergies as a young child and her mother, sought out natural and homeopathic remedies to help heal her son, which included co-founding an organic food co-op.


Primarily thanks to this healthy and organic diet, through trial and error, Zac was healed, and even went on to compete in the 2008 and 2012 Olympic Games. Sasha has always been very close to her brother Zac who is now Sasha's business partner.


Throughout her twenties, Sasha’s interests fell into design, studying typography in London and New York and working in branding and marketing alongside brands such as Cartier.


This position gave her an awareness to the world of business and after a sabbatical of travel, Sasha came back to Vancouver where she re-branded a local aromatherapy company by day, and the beginnings of ILIA at night.


Contrary to many organic beauty brands on the market at that time, Sasha focused on the visual aesthetic of the packaging. Once the contemporary design of the line was in place, the quality of the product performance had to stand out as well. 


ILIA beauty organic make up american brand founder


Sasha Plavsic,  ILIA founder


Sasha wanted to create something new and unique in the beauty industry. From here, she sought out several chemists, beauty experts and organic suppliers to create an ethical product and maintain full visibility from start to finish.


ILIA’s product line grew from six to forty pieces in less than two years with a focus on lip care but also mascara and mutli-use organic make up products. Thank to the quality of its products, ILIA has quickly placed itself as a niche color cosmetic line available in over 15 countries globally.


The Ilia Beauty philosophy

ILIA organic and natural lipstick line


ILIA's  organic lipstick range




The ideology of simplicity and transparency behind the now LA based organic make up brand grew from the curiosity of understanding the ingredients on the back of a lipstick box a few years prior by its founder, Sasha Plavsic.


The skin is our largest organ, and can absorb just about anything we put to its surface. ILIA is formulated with this in mind, and dedicated to creating the purest products possible. 


Each product is filled with up to 85% bioactive organic ingredients sourced from organic farmers around the world and processed in a certified lab holding certifications with Gluten-Free and Leaping Bunny.


The ethical-sustainable approach of ILIA is embodied in each piece : all ILIA products are housed in a sleek recycled aluminum case. Design but eco-friendly !


Somebody once said to Sasha, that because its organic its good for you, and it doesn’t matter if it doesn’t work as well as the mainstream stuff - She intends to change their mind.


Spotlight on ILIA MAKE UP products

The combination of on trend pigments, design and super nourishing elements has set ILIA apart from the conventions of organic beauty.


ILIA brands today features a complete range of lip care from organic lip exfoliator to nourishing lip gloss.


Lipsticks, lipstick crayons and tinted lip conditioners are available in a trendy and classic range of colors.


Unique and right in the mixology trend that pushes multi-use products, ILIA was a pionneer with its Multi-Sticks that you can apply to cheeks, lips and eyes for a sheer blush of color.


ILIA brand recently launched a range of naturally preserved, phenoxyethanol free organic mascaras in 3 colors and black. Already a huge success !


ILIA brand organic make up products


ILIA organic make up products

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