All you want to know about PAI Skincare, organic cosmetics natural beauty products for sensitive skin
PAI Skincare natural cosmetics for sensitive skin logo


PAI Skincare was founded by Sarah Brown who was inspired to create a natural skincare range of beauty products free from harmful chemical ingredients for sensitive and reactive skins after years of suffering from a bad skin allergy.


PAI is expert on sensitive skin. That’s why PAI products are hypoallergenic and made from natural ingredients with proven remedial and skin soothing properties, free from irritating chemicals and alcohol.

  Buy Pai Skincare organic cosmetic products for sensitive skin type

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PAI SKINCARE company history

Sarah Brown, PAI’s founder, has a very sensitive skin. As she did not find solutions for her sensitive skin, she decided to create and launch her own organic cosmetic brand. Furthermore, she was shocked by the use of chemical ingredients in classic cosmetic products.


In 2004 she quit her job as Head of International PR for a multi-national wine company and retrained over three years in several cosmetic and natural skin care disciplines.


In 2007 Sarah Brown was inspired to create a natural skincare range and to launch the cleanest plant-based skin care on the market.


Today PAI manufactures its beauty products in West London and ship them to over forty countries. The team includes two formulation scientists who test the latest naturel ingredients to create cosmetic products with unique properties.


Widely famous, PAI Skincare was rated Number 1 organic skin care product by Grazia : “Trendy new range using natural plant-based ingredients known to heal and protect even the most sensitive skin”.


Founder of Pai organic cream for sensitive skin brand


Sarah Brown, founder of Pai


pai Skincare Philosophy

Pai organic skincare for allergic prone skin  

PAI carefully selects natural ingredients to soothe and repair the skin and offers products free from alcohol and irritating chemical substances. Guidelines of the brand are transparency and authenticity of cosmetic products.


For PAI, if we have highly reactive or sensitive skin that is essential to know exactly what is in our skin care products. So PAI was the first cosmetic brand in England to list all ingredients to inform the consumer.


Unlike many brands, PAI has her own in-house R&D lab and manufacturing facility to rigorously test each product. So that each PAI natural beauty product is efficient without compromising quality and purity.


According to PAI, the impact on the natural environment should be minimal. That’s why all ingredients and packaging materials are sourced from companies that respect the environnement.


Wherever possible, packaging is produced from recycled materials and boxes and bottles can be recycled after use.


The brand only uses naturally derived ingredients which are approved for use by the Soil Association. PAI cosmetic products are free from chemical ingredients which can irritate the skin such as parabens, silicones, mineral oils or synthetic fragrances.


PAI ingredients are never grown using pesticides or extracted using chemical solvents which leave residues in the end product. Many skin care manufacturers make false claims to be natural, whereas they use irritating substances.


There are a number of natural and chemical ingredients that PAI does not use in its products such as:

  • Alcohol which can dry out the skin and cause irritations
  • Synthetic fragrances which contain phthalates and can cause allergies
  • Beeswax which is comedogenic and blocks pores
  • Formaldehyde which is irritating synthetic preservative
  • Sodium lauryl sulfate which is very irritating and can cause allergies
  • Parabens, phenoxyethanol which is banned for use in certified organic skin care products by Ecocert and COSMOS
  • Petrochemicals such as propylene glycol which can cause eczema


PAI does not carry out any animal testing and source ingredients from companies that test on animals.


PAI is one of very few skin care companies to be Soil Association certified which guarantees that a product has been independently checked and produced to the highest standards.


PAI Skincare is also SEE (Social, Ethical and Environmental) accredited. This kitemark recognises a company's Social, Ethical and Environmental credentials.



PAI Skincare & Natalie Portman

Natalie Portman LOVES Pai !


If you had to name one ‘hero brand’, what would it be?

Well for Oscar-winning actress Natalie Portman – it’s Pai Skincare.


She always expresses her love for Pai in interviews from top publications like ELLE, Harper's Bazaar, Tattler...


"I love Pai organic skincare – particularly the Chamomile and Rosehip Cream."


"I love the British organic brand Pai – this cream is my favourite product. It’s a really good moisturiser."


Natalie joins a growing list of celebrity fans who rely on Pai for that picture-perfect skin. Why don't you ?


Natalie Portman beauty secret


Some more details about Pai skincare products

PAI range skincare has natural and unique cosmetic products adapted to each skin type and specific needs.


PAI's cleanser for sensitive skin

• Living Water, Rice plant and Rosemary toning mist for combination-sensitive skin to gently remove makeup and purify the skin thanks to tonifying and hydrating ingredients.

• Century Flower, Lotus and Orange Blossom toning mist for dry-sensitive skin to gently tone and refresh the skin thanks to antioxidant and moisturizing ingredients.

• Middlemist Seven, Camellia and Rose sensitive skin gentle cleanser: soothing and nourishing ingredients which remove impurities and gently remove makeup.

• Light Work, Rosehip cleansing oil: gentle yet ultra efficient, formulated for sensitive skin and eyes but loved across all skin types. Shifts SPF, makeup, daily grime at speed leaving you with clean, soft skin.

• Virtuous Circle, Kukui and Jojoba gentle face scrub: micro-spheres which gentle roll over the skin to give a radiant complexion.


PAI's facial oils 

• Rosehip BioRegenerate, only formulated with Rosehip, this facial oil regenerates, soothes and deeply moistures the skin.

• Viper's Gloss, anti-aging facial oil, a blend of 10 wonder oils to return suppleness to mature or dry skin


PAI's eye contour creams

• Feather Canyon, Echium and Argan eye cream: decongest, moisture and lift the eye area to keep skin soft.

• System D, Hyaluronic acid eye serum, a cooling eye serum that provides instant relief.


PAI's face moisturisers

• Salvation Jane, Macadamia and Rose mature-sensitive skin cream: an anti-ageing organic cream with antioxidant and nourishing ingredients to offer a radiant complexion.

• Love & Haight, Avocado and Jojoba dry-sensitive skin cream: rich in natural moisturizing and antioxidant ingredients to give a fresh complexion.

• The Pioneer, Geranium and Thistle sensitive-combination skin cream which leaves a matt velvet finish and soothes the skin.

• The Anthemis, Chamomile & Rosehip sensitive face cream, a calming and hydrating formula minimises the risk of irritation while reducing the appearance of redness.


Each PAI Skincare natural cosmetics are formulated according to sensitive and reactive skin. 


PAI's cleansing oil


PAI's face moisturiser 

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