Hyeja

Reimagining gentle, clinically intelligent skincare through the lens of Korean tradition.

Hyeja introduces a fresh perspective on Korean skincare for sensitive skin - blending time-honored wisdom with clinical expertise to deliver results that are both effective and gentle.

Built on founder Richard Jeongmin Kim’s family legacy and 15 years of industry experience, the brand combines tradition with innovation. Each Hyeja formula targets reactive or compromised skin, pairing signature K-Beauty ingredients (Geumsan ginseng, fermented rice, heartleaf...) with advanced dermatological actives to restore balance without irritation.

Drawing from wabi-sabi, Hyeja embraces imperfection and simplicity. Its products are crafted with full transparency, focusing only on what’s essential to soothe, repair, and strengthen the skin barrier. Dermatologist-tested, they offer lasting benefits while respecting the skin and its microbiome.

Hyeja stands out for its minimalist yet intelligent approach: lightweight textures, calming rituals, and visible results. From a soothing serum to a probiotic moisturizer and a biomimetic sunscreen, every product encourages mindful self-care, revealing skin that’s resilient, healthy, and naturally luminous. Responsible beauty, where every detail matters.