For centuries, women from the Quechua-Shuar tribes have traveled deep into the Amazon rainforest to prepare the ungurahua (also called "rahua") oil - believing it to be the secret to their thick, flowing, lustrous hair.
Rahua Amazon Beauty features this highly potent, restorative oil as the star ingredient in the Rahua natural and organic hair care collection delivering transformative, gorgeous results.
The Amazon’s most potent beauty secret can now be yours with Rahua, a luxurious collection of 100% natural hair care products. Experience Rahua’s magical properties for yourself.
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RAHUA AMAZON BEAUTY
Coming from the Amazon, precious ungurahua oil is the rainforest's most potent beauty secret used in Rahua Amazon Beauty high performance hair care products that don't compromise integrity, are effective, smell good, and are environmentally conscious.
Rahua won’t just make you feel good, it will make your hair look amazing. Transform hair to gorgeous by giving a try to the outstanding performance of Rahua's luxurious range of 100% natural and organic hair care products.
History of the organic brand Rahua Amazon Beauty
Started out of the need for natural products that work, Rahua is a natural gluten free hair care and low-poo brand that comes to you from the Amazon : in the Quechua-Shuar tribes, deep into the Amazon rainforest, women collect the ungurahua fruits to prepare a highly potent, restorative oil being the secret to their thick, flowing, lustrous hair.
In the 1990s, this magic serum was passed on to Fabian Lliguin. These women shared ungurahua oil's power with him, a native Ecuadorian of Quechua descent and a famous colorist and hair stylist in New York.
During his tests of ungurahua oil properties on his own clients' hair, Fabian Lliguin noticed that dull, dry hair and damaged strands sprang to life with renewed sheen and bouncy elasticity, color-treated hair remained shiny and color treatment vibrantly true while ungurahua oil was soothing irritated scalps.
The secret of ungurahua oil transformative and gorgeous results can be found in its is its molecules shape and size. Their structure enables the oil to deeply penetrate the hair’s cortex and smooth the hair cuticle simultaneously. It doens't simply coat strands, but it bonds and repairs it from the inside more efficiently than any other botanical oil.
Fabian Lliguin used this magical and natural oil as the star ingredient to create the gluten free Rahua Amazon Beauty natural hair carerange that strengthens the hair follicle - keeping it firmly rooted, and rebuilds even the most damaged tresses - strengthens strands and leaves hair smooth, shiny and frizz-free.
Rahua hair care products are rich with many other organic and 100% natural ingredients, super-food and antioxidants allowing for hair to grow longer and stronger, creating healthy, lustrous, bouncy hair, promoting scalp health and preserving color vibrancy.
In partnership with women from Amazonian nations, Rahua brand locally sources and processes the ungurahua oil following the traditional and secular methods that have been used by the local tribes for centuries and passed down for generations.
Lliguin sought out to create a line of eco-friendly hair care products that was not only good for your hair but good for the rainforest, too. A percentage of each Rahua sale goes to preserving and protecting the Amazon Rainforest and its inhabitants.
With ungurahua oil, Rahua Amazon Beauty share with you the Amazon’s most potent beauty secret saving you (and your carbon footprint!) the trek into the rainforest.
Fabian Lliguin, Rahua Amazon Beauty founder
100% natural Rahua's shampoo and hair care products
Ungurahua oil, the star natural cosmetic ingredient of the rahua brand
Ungurahua palm tree
Ungurahua fruits used to prepare the Rahua Amazon Beauty hair care's star ingredient
Women processing the ungurahua oil in accordance with traditional method
An ancestral knowledge
Traditionally, Amazonian indigineous tribes have used for centuries the ungurahua oil for their hair care and as a tonic to treat hair loss. They have perfected a sustainable process preparing and making ungurahua oil.
It begans with the ungurahua nuts from the ungurahua tree. The young men of the tribe scale the tree with their bare feet and use machetes to knock down the ripe nuts into the ground. Using material found on the jungle floor, they gather the nut and bring them home. This trek can take up to 12 hours depending on the rainforest conditions.
Ceremonially, only women are allowed to prepare and cook the flesh of the ungurahua nuts. The fruits are soaked in water which helps to separate the pulp from the seeds. The women shred the fruits and then place the pulp in a container of water that is boiled.
The cooking process can take up to one month and gradually begins to produce a thin golden oil. Ungurahua oil is a family affair. Each member of the family participates in this ancestral tradition and each family has perfected its own recipe.
A sacred and protected palm tree
Ungurahua is a palm tree that grows in the most humid areas of the Amazon rainforest. Up to 25 meters in height, the ungurahua palm tree needs 8 years to start producing fruits, with up to 3 infructescences per year from then. The ungurahua nuts take approximately 1 year to develop, which is why ungurahua trees can be found with flowers and fruits at the same time.
Ungurahua oil is an exceptional emollient with moisturizing and nutritive properties for cell metabolism. It has a physical appearance that is similar to olive oil. Its difference comes from ungurahua's remarkable composition of fatty acids with very high content of unsaturated ones.
It gives the natural shampoo formula a much looser consistency, perfect for massaging into the scalp, even better when the scalp is in need of some TLC.
Rahua's other natural star ingredients
Quinoa, a gluten free super-food indigenous to South America, promotes healing and moisture retention.
Palo santo oil, coming from the same botanical family as frankincense, provides a mood-calming experience and is used by the Incas to purify and cleanse the spirit from negative energies. The smell is somehow herbaceous, reminding some natural medicine, but it rinses out and leaves only a faint scent behind.
Rahua: natural hair care for stars' hair
100% natural shampoo and hair care
That’s why Ecocentric is especially fond of Rahua’s rainforest-grown shampoo and hair care products. They are free of synthetics, parabens, petroleum derivatives and sulfates.
Unlike these harmful chemicals, Rahua Amazon Beauty products are made with 100% natural, 100% gluten-free, 100% vegan, certified-organic ingredients including the Omega 9-rich ungurahua oil.
Rahua's famous ambassadors
While some brands are paying millions to ensure the support of some red carpet stars, Rahua quickly attracted Hollywood stars only thanks to its natural and effective hair care products.
First of them was Gwyneth Paltrow. She raves about the brand on her blog Goop.com about the miraculous, transformative and gorgeous results after using Rahua hair products. "A must-have !"
You may think it’s not entirely clear how much actual difference a good shampoo makes as it’s only on your hair for a few minutes, but have a look at Megan Fox hair !
The actress uses Rahua shampoo every other day, believing it to be the secret to her glossy, strong, shiny, soft, bouncy hair that feel healthy.
Rahua refers to its products as "insurance for your hair." They’re definitely onto something.
Gwyneth Paltrow loves Rahua hair products
Rahua shampoo is Megan Fox's hair beauty secret