Breathless - Soft Focus Blurring Blush

Soft Focus Blurring Blush by ILIA is a talc-free powder blush that delivers featherlight texture with a soft-focus finish, like a real-life beauty filter.

BREATHLESS is a warm peach shade.

---

ILIA Pressed Powder Blush

Inspired by the smoothing effect of a camera lens, it sweeps over the skin with a buildable wash of color. Sheer, refined, and long-wearing for up to 12 hours without fading.

Its "Soft Focus" complex visibly refines skin texture through a synergy of weightless powders with light-diffusing properties. On the skincare side, Edelweiss, Alaria Seaweed, and plant-based Squalane work below the surface to hydrate, firm, and gradually enhance your skin’s natural glow.

Applied with a brush, it blends seamlessly into the complexion for a subtle, effortless flush, like a second skin with a lit-from-within finish.

Why we love ILIA’s Soft Focus Blurring Blush

• Instant soft-focus effect: the silky texture smooths edges, blurs pores, and flatters the face’s natural contours.
• Custom color payoff: sheer pigments layer beautifully without ever feeling heavy or cakey.
• Foolproof application: seamless color diffusion with no harsh lines.
• Built-in skincare benefits: the nourishing formula hydrates, improves elasticity, and visibly smooths the skin.
• Clinically proven: 94% of testers noticed a more even, blurred complexion after the very first application.*

« What I love about this formula is how beautifully it sits on the skin : it gives a diffused blur of color that you can build. It’s unlike any powder blush I’ve tried before. » – Sasha, founder of ILIA

Our take on ILIA’s powder blush

Whether you prefer a barely-there hint of color or a bolder flush, this expert formula gives skin a polished, naturally radiant look with the ease and lasting power real life demands.

• Edelweiss – a rare alpine flower with firming and smoothing properties for visibly lifted skin
• Alaria Seaweed – a revitalizing marine extract that deeply hydrates and boosts skin tone
• Plant-based Squalane – a biomimetic hydrator that locks in moisture and enhances suppleness without feeling greasy
• Vitamin E – antioxidant ; reduces the UVA light photo-aging effects on the skin

Natural powder blush suitable for all skin types and tones.
*Clinical study conducted on 52 volunteers

How to apply ILIA’s Soft Focus Blurring Blush

For a precise pop
Swirl your brush lightly into the pan, tap off the excess, and press onto the apples of the cheeks for a fresh, intentional flush.

For a seamless blend
Use soft, circular motions to melt the pigment into the skin, sweeping upward toward the temples to lift and shape the face naturally.

To build dimension
Work in sheer layers, focusing color where you want more impact—this formula lets you sculpt without ever looking overdone.

For a lit-from-within glow
Want that dewy, second-skin radiance? Layer ILIA’s Multi-Stick underneath or over your blush, patting it in with fingertips for a fresh, luminous finish.