Mascara

Clean and natural mascara – Lashes enhanced safely

Our clean and natural mascaras combine performance with respect for sensitive eyes. Designed to deliver length, volume, and definition, they reveal the beauty of your gaze while using naturally derived, safe ingredients. Free from parabens, silicones, sulfates, and synthetic fragrances, these formulas ensure tolerance and comfort, even for the most delicate lashes.

Choosing a natural, clean mascara also means opting for environmentally responsible and cruelty-free products. Clean makeup brands favor organically sourced ingredients, recyclable or refillable packaging, and ophthalmologist-tested formulas. Every application becomes a mindful ritual, combining care, aesthetics, and safety.

Our mascaras come in various textures and brushes to meet every desire: lengthening, curling, volumizing, or defining. Formulas are enriched with nourishing actives, such as arginine, biotin, and provitamin B5, which strengthen and fortify lashes, giving a dense, defined, and healthy-looking gaze.

Clean mascaras offer buildable effects: a single coat for a natural yet sophisticated finish, multiple layers for intense volume and dramatic eyes. Lightweight textures prevent clumping and provide long-lasting wear from morning to night without smudging or flaking.

Leading brands also offer mascaras suitable for all sensitivities and performance requirements: length, volume, separation, and curl, all while respecting the health of lashes and eyes.

Our clean and natural mascara brands

• ILIA Beauty – Innovative mascaras combining care and performance for enhanced lashes. (Discover ILIA)
• RMS Beauty – Natural formulas rich in plant-based actives for healthy, voluminous lashes. (Discover RMS Beauty)
• Ere Perez – Australian clean mascaras for an intense yet natural look. (Discover Ere Perez)
• Lily Lolo – Mineral, clean mascaras providing definition, length, and buildable volume. (Discover Lily Lolo)
• Gressa – Hybrid skincare + makeup formulas for natural, luminous lashes. (Discover Gressa)
• Manasi 7 – Minimalist, artisanal mascaras for a natural yet striking effect. (Discover Manasi 7)
• Pomponne – Vegan, pigmented, clean mascaras for bold and sophisticated eyes. (Discover Pomponne)

By choosing a clean and natural mascara, you select a product that enhances your gaze while respecting your lashes and eyes. Explore our selections and indulge in mascaras that combine effectiveness, comfort, and safety, for makeup that is both glamorous and conscious.