RMS Beauty - Natural volumizing mascara with peptides Straight up
RMS Beauty

Straight up™ volumizing peptide mascara

  • £
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13.00 €INCL. TAX
10.83 € EXCL. TAX




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RMS Beauty organic volumizing peptide mascara

Straight up™ volumizing peptide mascara by RMS Beauty is a clean and smudge-free mascara that delivers 12 hours of full lift and volume.  

This powerful mix of natural ingredients creates thick, full, long lashes, while pro peptides help strengthen, revitalize, redensify and nourish for healthier-looking, fortified lashes.

New RMS volumizing mascara comes with its exclusive tri-locking system : you get smudge-free, flake-free super long wear. Your smartest lash decision yet !

Straight up™ volumizing peptide mascara results :

  • 96% adds lift to my lashes
  • 93% lashes look lengthened
  • 93% instantly adds dramatic volume to my lashes
  • 90% makes my lash line look fuller

“One thing I always love for a photo shoot is to highlight the eyes with expressive lashes that are curled, voluminous and very black. It’s so hard to find a truly clean, no-mess black mascara that adds volume. I created the Straight up mascara to deliver just that, without any of the irritating chemicals found in most traditional mascaras. And to make it perfect, we added peptides for the health of the lashes.” Rose-Marie Swift, founder of RMS Beauty

Key ingredients
  • rock rose  softens and nourishes lashes
  • carnauba  makes the lashes look thick and full
  • shea butter – seals in moisture
  • white tea – antioxidant properties ; UV protection 
  • candelilla  – soothes, moisturizes and softens

Organic and vegan gluten free volumizing mascara.


100% of ingredients come from natural origin


Water/Aqua/Eau, Euphorbia Cerifera (Candelilla) Wax/Candelilla Cera/Cire de candelilla, *Butyrospermum Parkii (Shea) Butter, Polyglyceryl-6 Distearate, Glycerin, Dimer Dilinoleyl Dimer Dilinoleate, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de carnauba, Polyglyceryl-10 Myristate, Cetyl Alcohol, Glyceryl Caprylate, Leuconostoc/Radish Root Ferment Filtrate, *Zea Mays (Corn) Starch (non-GMO), Butylene Glycol, Xanthan Gum, Arginine, Phenethyl Alcohol, Portulaca Grandiflora Extract, Camellia Sinensis (White Tea) Leaf Extract, Glycoproteins, Oligopeptide-2, Iron Oxides (CI 77499).

* USAD Certified organic cosmetic ingredient


Apply RMS Beauty volumizing mascara to clean lashes.

For wide awake eyes, hold brush horizontally coating each lash with natural nourishing ingredients.

For more volume, apply additional coats.

Your RMS Beauty organic mascara can be removed easily with RMS Beauty raw coconut cream.

RMs Beauty

RMS Beauty makeup products are about more than simply using organic ingredients, it's about pure and natural makeup that actually heals and nourishes skin.


Formulated with raw, food grade and organic ingredients in their purest form, keeping all nutrients and healing properties alive, RMS Beauty products have amazing nourishing and anti-aging effects. Consider it skin care with mineral color.


Founded by famous make-up artist Rose-Marie Swift, RMS Beauty is dedicated to transforming the way women use makeup : a revolutionary simplicity that takes minutes to apply, but adds a wealth of vital nutrients to your skin.

Know more about RMS Beauty


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