Holifrog

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• The Holifrog Brand

  Holifrog is a brand of high-quality clean cosmetics inspired by the delicate skin of frogs, which, like human skin, absorbs toxins, free radicals, and all kinds of pollutants.

  That’s why Holifrog has made it its mission to create effective holistic cleansers and skincare products to meet all skin needs and protect its fragile balance.

  Holifrog’s cosmetic products are made from bioactive ingredients that deliver rapid results and maintain facial skin in perfect health. Nothing toxic, nothing irritating—just effective, beneficial actives for the skin!

The Story of Holifrog

• The natural beauty brand Holifrog was created by Emily Parr and Majeed Hemmat with the goal of developing a range of clean, natural cosmetics with high-quality, effective skincare products that perfectly adapt to different skin needs.

  Emily is a publicist by trade and has been interested in beauty for many years, trying to solve her congested skin problems. After more than 10 years of buying and testing cosmetic products, and seeing that none could properly cleanse her skin—and that she was not alone in this situation—she began to create skincare solutions to cleanse facial skin.

  Majeed, on the other hand, held a vice-president position in fashion until he seized the opportunity to transition into the beauty industry by discovering an independent organic beauty brand in need of advice. With his 10 years of experience, knowledge, and connections in fashion, he quickly made a name for himself in the world of clean beauty and created his own natural cosmetics brand management agency.

  Emily Parr and Majeed Hemmat met at a press launch event for a mutual client. After two years of close collaboration serving other brands, they decided to join forces and launch their own brand: Holifrog.

  The name of the clean cosmetics brand Holifrog comes from the combination of the terms "Holistic" and "Frog," which means frog in English.

  Holifrog is more than just a name—it’s also science!

  Indeed, frogs have thin, very soft, and permeable skin that absorbs everything in their environment, and as a result, they cannot survive in toxic environments. Scientists even study them to monitor pollution levels!

  Our skin is thicker than that of frogs, but we live in toxic environments filled with free radicals and questionable air quality.

  That’s why Holifrog formulas are designed with natural bioactive ingredients that actively help facial skin stay in perfect health despite the daily aggressions of modern life.

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  Emily Parr, creator of Holifrog

  

  Majeed Hemmat, creator of Holifrog

"Situational Skincare": The Philosophy of the Clean Skincare Brand Holifrog

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  Holifrog facial care products

• Holifrog knows that properly caring for your skin is not just about determining your skin type once and for all.

  Indeed, many external and internal changes—such as age, life events, stress, seasons, climates, and lifestyle changes—can affect how skin behaves and its needs.

  Skin is a highly stressed organ that tries to protect us while constantly adapting to its external environment and how we treat it. A single routine applied year-round, without regard to these changes, will not keep skin at its optimal level.

  That’s why it’s important to adapt your skincare routine to your situation. This is why the clean beauty brand Holifrog has created a complete line of cleansers and targeted serums to manage any skin situation and need, not just skin type: in this approach, skin condition takes precedence over skin type.

  To achieve this, every ingredient in Holifrog’s clean skincare formulas matters: from the base to the textures, including actives, they are meticulously selected and all have a beneficial function for the skin, helping it to be as healthy as possible.

  The various actives used by Holifrog must be present in sufficient quantities to be beneficial to the skin: the ratios of surfactants, skin-conditioning agents, and actives must be balanced at their optimal levels to best contribute to skin health.

  Because for Holifrog, sometimes quality (of care) requires quantity (of actives)!

Commitments and Values of the Holifrog Brand

• The formulas of Holifrog products comply with European Union standards and are free from any controversial ingredients, ensuring the perfect safety of the skincare. But safety is, of course, not the only goal of Holifrog cosmetics.

  Indeed, an ingredient can be harmless, but that doesn’t mean it’s the best for the task at hand.

  That’s why, when formulating its cosmetic products, Holifrog analyzed the scientific data supporting the efficacy and safety of each ingredient, retaining only the best that met the following criteria: they must be effective, safe, able to protect and improve skin health, and contribute to overall well-being.

  Holifrog formulas are therefore responsible, thoughtful, and use ingredients that are in perfect harmony with the skin.

  Additionally, Holifrog is committed to preserving the Earth by donating a portion of its proceeds to the Land Trust Alliance, an international organization that creates land trusts to conserve natural territories and protect the communities that live there.

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  Holifrog cosmetic products

Holifrog: Highly Effective Skincare Formulas

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  Holifrog clean cosmetics

  Photo credit: Holifrog

• The primary function of Holifrog skincare formulas is to promote skin healing and repair.

  To achieve this, the brand does not use drying, irritating, sensitizing ingredients, or those that disrupt skin functions or have been deemed dangerous by research or scientific studies.

  Here are the different categories of actives contained in Holifrog cosmetics to ensure their effectiveness:

  • VITAMINS: Holifrog incorporates vitamins (A, C, E, F, K, B...) into the formulas of its creams, serums, and cleansers for their unique nutritional abilities that help the skin function at its best.

  • FRAGRANCE-FREE PLANT OILS: Plants contain highly beneficial ingredients for the skin, such as fatty acids, amino acids, vitamins, antioxidants, and emollients. Fragrances, whether added or natural, can irritate the most sensitive and reactive skin, which is why Holifrog uses only fragrance-free plant oils.

  • ANTIOXIDANTS: Holifrog uses antioxidants to protect the skin from free radicals and prevent their damage.

  • SKIN-IDENTICAL INGREDIENTS: Holifrog incorporates ingredients into its cosmetic formulas that mimic the connective substances between skin cells (cholesterol, squalane, ceramides) and keep them together to preserve the skin’s external structure.

  • GENTLE EXFOLIANTS: There are two types of exfoliation: physical and chemical. Physical exfoliation involves any manual removal of dead skin cells. But that doesn’t mean you have to be harsh! Chemical exfoliation uses acids to remove dead skin cells. Holifrog combines many types of exfoliants used in different proportions to avoid irritating the most fragile skin.

  • CELL-COMMUNICATING INGREDIENTS: Holifrog uses substances in its natural cosmetic formulas that improve intracellular communication, helping to regulate skin cell dysfunctions and thus maintain healthy, balanced skin.

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