I-N Intelligent Nutrients
I-N, Intelligent Nutrients, is a natural beauty brand co-created by two women, Kiran Stordalen and Nicole Rechelbacher, a mother and her daughter, based on the commitment and scientific heritage of their companion and father Horst Rechelbacher, pioneer and great defender of non-toxic cosmetics back in 2008.
In each I-N treatment, cutting-edge plant science maximizes the potential of each ingredient: using more than 225 plants from all over the world, the Intelligent Nutrients brand has created 6 patented active ingredient synergies with intense and targeted action in which the power of each plant is reinforced by the other botanical extracts associated.
The I-N brand's philosophy of efficiency, transparency, ethics and sustainability influences every step, from ingredient sourcing to sustainable and recyclable packaging, far beyond the basic imperatives of natural or “clean” beauty. The level of scientific innovations and clinical research that leads to each I-N skin or hair product goes beyond the simple commitment to supporting organic farming or limiting ecological impact. This is why Intelligent Nutrient prefers to talk about intelligent beauty.
I-N Intelligent Nutrients
ReI-Nvent your routine with luxurious natural face, body and hair care products with superior results, transparency and safety.
The I-N natural beauty brand is obsessed with performance and cutting-edge plant-based treatments : whether you need a new shampoo, moisturizer, or expert hair or face care, Intelligent Nutrients has a complete range for all skin and hair needs and concerns.
The I-N Intelligent Nutrients brand story
It all started in 2008, when Horst Rechelbacher became an environmental activist after selling his hair care line Aveda to the ELCO Group in 1997.
Horst, a believer in practicing what you preach, felt this was the perfect opportunity to develop a new beauty brand that he could fully identify with and devote all his energy to.
A brand that would conform to very new expectations at the time for cleaner beauty and which would be the very first to be fully certified by the U.S.D.A. This is how the I-N brand was born under the name Intelligent Nutrients.
When Horst died in 2014, his partner Kiran Stordalen and his daughter Nicole Rechelbacher took over. They decided to continue Horst's commitment to natural beauty.
They chose to rethink the I-N range, which has become more compact, retaining only the essentials, modernizing the design and it is in March 2021 that they have relaunched the brand under the name I-N, Intelligent™️.
Kiran Stordalen & Nicole Rechelbacher, founders of I-N
Horst Rechelbacher, founder of Intelligent Nutrients
I-N Intelligent Nutrients philosophy & science
I-N Intelligent Nutrients natural haircare line
I-N Intelligent Nutrients natural skincare line
I-N : when science meets nature
The I-N brand draws the effectiveness of its products from natural nutrients that it has been able to combine intelligently and synergistically into 6 innovative and patented care complexes which in each case constitute the backbone of the brand's formulas.
These unique formulas combine more than 225 active ingredients of plant origin, from plants around the world, selected for their bio-compatibility with skin and hair and obtained by patented extraction technology, without chemical solvents or environmental destabilizers.
Actives combined so as not to limit or diminish their natural power, but to make the most of each precious ingredient, whose effectiveness is reinforced by the synergy of all the ingredients.
You can recognize which active complex is used in each Intelligent Nutrients brand product by the color of its packaging.
Thanks to a revolutionary scientific process, it becomes possible to exploit the benefits of rare and protected plant species: the biotechnological extraction of stem cells from a single plant, rather than harvesting thousands of plants, saving costs, tons of water and reduce carbon footprint, offers up to 1,000 times more antioxidant power compared to conventional active ingredients.
The effectiveness of the Intelli-Cell™ complex is clinically proven: plant stem cells from plants such as edelweiss, echinacea, gardenia or centella asiatica, used by Intelligent Nutrients Beauty, restore elasticity, plump the skin, reduce wrinkles and controls sebum.
Seeds are the source of life. Nourishing, antioxidant-rich, cold-pressed oils from certified organic black cumin, grapeseed, red raspberry, pumpkin and cranberry used in the Intelligent Nutrients beauty formulas deliver the same fighting power against free radicals than consuming 4.5 kg of these berries.
This patented oil complex is packed with sterols, essential omega, carotenoids, vitamins and minerals, and exponentially amplifies the benefits of the other ingredients in the I-N skincare formula to help repair, nourish and protect the skin, while improving skin tone, water balance and barrier function of the skin.
Plant technology is at the heart of the I-N brand's intelligent beauty. In each Intelligent Nutrient treatment, synthetic ingredients are replaced by sustainable plant-based alternatives whose effects are way better: extracting the powerful active ingredients from plants allows you to discover new benefits for the skin, hair and body with results that never cease to surprise. Each time the natural ingredient is more effective and gives better long-term results, all without causing side effects or skin irritation.
Extracting the powerful active compounds from fruits offers countless skincare benefits. I-N's fruit glycols and enzymes provide the same skin-rejuvenating benefits of alpha hydroxy acids without their irritating side effects, while coconut-based surfactants replace the harsh, oil-repellent detergents found often in other shampoos or cleansing treatments.
Whether in the depths of open ocean or on the coasts, Intelligent-Nutrients sustainably (by limiting the number of dives per year and the number of divers per dive so as not to disrupt ecosystems) harvests marine ingredients with powerful healing properties that act effectively and deeply into the skin or hair fiber.
The active complex of marine origin Intelli-Sea™️ improves the elasticity and firmness of the skin, reduces hyperpigmentation, brightens the complexion and reduces the appearance of fine lines and wrinkles. In I-N hair care, these botanical ingredients protect hair from pollution, help prolong color and replenish moisture.
The essential oil blends at the heart of each Intelligent Nutrients product give each I-N formula its intoxicating aroma for a transcendent sensory experience.
A multitude of benefits: these purest certified organic essential oils available have active properties that will refresh, soothe, protect or preserve skin and hair. And they make I-N treatments smell wonderful, naturally.
The I-N Intelligent Nutrients brand commitments for clean and natural beauty
Of course, say goodbye to parabens, sulfates, synthetic fragrances and animal suffering: in I-N products, all those things that should long ago be a thing of the past have been replaced by the best that Nature and science have to offer.
All I-N brand products, with the exception of Tousled Texture Matte Styling Paste which contains beeswax, are vegan. Additionally, all products are Leaping Bunny certified, proving that each Intelligent Nutrient treatment has been formulated and manufactured without cruelty.
You can also find the following certifications on I-N products:
100% CERTIFIED GREEN ENERGY
Green-e® is a renewable energy program of the Center for Resource Solutions. I-N participates in the Green-e® program by using wind energy for its own use and also purchases Renewable Wind Energy Certificates (RECs) for energy used on its behalf by its manufacturing partners.
This internationally recognized standard for organic and natural cosmetics requires that 95% of the product's agro-ingredients be produced organically. Other ingredients must meet strict criteria to ensure that they are not harmful to our health or the environment. This standard also prohibits GMOs, nano-ingredients, irradiation and animal testing.
This certification applies when certain plant ingredients or essential oils are not available organically, such as jasmine. Although it is not obligatory, the organic percentage is indicated on the I-N product label with a target set by the brand of a minimum of 65%.
The United States Department of Agriculture awards its seal to products whose formula is 100% organic, or whose content is 95% certified organic, with the remaining 5% of the content coming from a small, selected number of ingredients natural products that have not been certified organic and pose no known risks to health or the environment.
Photo credits I-N Intelligent Nutrients