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LEGENDARY SERUM LIPSTICK
This first of its kind lipstick and lip stain serum creates fully saturated, super lightweight, long-lasting coverage with just one swipe.

New
PURE BOND COMPLEX HAIR BALM
An intense bond building treatment for deep repair while strengthening and restoring the hair integrity.

New
FLOWER GOO
A potent serum laden with floral stem cells, ancient living ferments, and aromatic botanical concentrates which delivers near-instant results leaving the complexion looking refined and resurfaced after just one use.
The best of certified organic, natural & clean beauty
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New : I-N Intelligent Nutrients
Great for : Hair loss, Volume, Sheen Add to shopping bag newI-N Intelligent Nutrients Pure Plenty Nourishing Scalp Serum (fine or thinning … 75,00 €
Great for : Repairing Add to shopping bag newI-N Intelligent Nutrients Fortifi-hair Shampoo (dry or damaged hair) 35,00 €
Great for : Sheen, Moisture, Curls Add to shopping bag newI-N Intelligent Nutrients Bell-curve Curl Reviving Spray 36,50 €
Great for : Hair loss, Volume, Purity, Refresh Add to shopping bag newI-N Intelligent Nutrients Amplifi-hair Micellar Shampoo (fine or fragile hair) 38,00 €
Great for : Dandruffs, Irritation or itching, Sensitive scalp Add to shopping bag newI-N Intelligent Nutrients Soothe-Sayer Bi-phase Scalp Treatment 53,00 €
Great for : Volume, Sheen, Hair loss Add to shopping bag newI-N Intelligent Nutrients Pure Plenty Conditioner (fine or thinning hair) 41,00 €
Great for : Volume, Sheen, Heat protection Add to shopping bag newI-N Intelligent Nutrients Amplifi-hair Style & Restyler Spray 36,50 €
Great for : Refresh, Sheen, Moisture Add to shopping bag newI-N Intelligent Nutrients InspiraMint Conditioner (normal or oily hair) 36,00 €
Great for : Volume, Sheen, Heat protection Add to shopping bag newI-N Intelligent Nutrients Amplifi-hair Blow Out Cream 36,50 €
Great for : Medium hold Add to shopping bag newI-N Intelligent Nutrients Tousled Texture Matte Paste 34,50 €
Great for : Heat protection Add to shopping bag newI-N Intelligent Nutrients Good Hair Guardian Thermal Primer 36,50 €
Great for : Hair loss, Volume Add to shopping bag newI-N Intelligent Nutrients Pure Plenty Shampoo (fine or thinning hair) 39,00 €
Great for : Sheen, Moisture, Curls Add to shopping bag newI-N Intelligent Nutrients Bell-curve Curl Cream 36,50 €
Great for : Sheen, Moisture, Intense care, Heat protection Add to shopping bag newI-N Intelligent Nutrients Fortifi-hair Leave-in Treatment (dry or damaged hair) 36,00 €
Great for : Soft hold Add to shopping bag newI-N Intelligent Nutrients Flex-form Hair Spray 34,50 €
Great for : Volume, Refresh Add to shopping bag newI-N Intelligent Nutrients Amplifi-hair Volumizing Conditioner (fine or fragile … 39,00 €
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Secured payment
Online tracking for all parcels
24H order dispatch
3 free samples Among more than 150 beauty products
Our concept
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Since 2009, we are committed to promote a different beauty, respectful of your health and the planet.
Because it is sometimes difficult to chose and as some brands and retailers multiply misleading claims, we have rigorously selected organic skincare and natural cosmetics brands that have nothing to hide.
We say NO to unnecessary chemicals, harmful or potentially dangerous ingredients or those which simply have nothing to do in our bathroom, to formulas without concentration or real effectiveness, to overwrapping...
And YES to natural and noble ingredients, to beauty products that are good for you - and you can see it, to the latest innovations in green skincare, to committed and avant-garde clean beauty brands.
So why not start to really take care of yourself with effective, sensory and clean beauty products ? -
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Ethics
Formulas are closely analyzed to avoid controversial ingredients, misleading promises, greenwashing and "empty" formulas without any real efficiency.
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Expertise
Systematic tests of the effectiveness of formulas and personalized advice to help you build a clean beauty routine that is tailored to you and a source of pleasure.
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Transparency
Complete and transparent information: exhaustive compositions, decrypted active ingredients, labels... to serenely choose your beauty products.
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Commitment
A sustainable approach with ecological parcels made from recycled & recyclable materials, carbon neutral delivery and our reforestation program.
Our stores
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LYON
Boutique Grand Hôtel-Dieu
9 rue Marcel-Gabriel Rivière
69002 Lyon
04 37 57 43 27 -
PARIS
Boutique Marais
16 rue de Turenne
75004 Paris
09 75 84 40 97