New

ENCHANTED ISLAND

A nourishing tropical haircare collection to strengthen hair while adding vibrancy and shine as you take in the exquisite aromas of guava and coconut.

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Limited edition

MAHALO

Queen Emma's is a golden harmony pressed serum. This silky-smooth concentrate features powerhouse actives to care for your sun-kissed complexion.

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New

SPF50 SHEER SUNSCREEN

A high protection anti-aging SPF50 sunscreen with an invisible finish and exceptional comfort on the skin that you will love to wear every day.

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New

RMS BEAUTY

"Re" Dimension Hydra Powder Blush is a multi-dimensional, nourishing powder blush with innovative gel-to-powder technology that melts into the skin, creating a silky smooth, luminous finish.

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The best of certified organic, natural & clean beauty

Secured payment
Online tracking for all parcels
24H order dispatch
3 free samples Among more than 150 beauty products

Our concept

Since 2009, we are committed to promote a different beauty, respectful of your health and the planet.

Because it is sometimes difficult to chose and as some brands and retailers multiply misleading claims, we have rigorously selected organic skincare and natural cosmetics brands that have nothing to hide.

We say NO to unnecessary chemicals, harmful or potentially dangerous ingredients or those which simply have nothing to do in our bathroom, to formulas without concentration or real effectiveness, to overwrapping...

And YES to natural and noble ingredients, to beauty products that are good for you - and you can see it, to the latest innovations in green skincare, to committed and avant-garde clean beauty brands.

So why not start to really take care of yourself with effective, sensory and clean beauty products ?

Ethics

Formulas are closely analyzed to avoid controversial ingredients, misleading promises, greenwashing and "empty" formulas without any real efficiency.
Expertise

Systematic tests of the effectiveness of formulas and personalized advice to help you build a clean beauty routine that is tailored to you and a source of pleasure.
Transparency

Complete and transparent information: exhaustive compositions, decrypted active ingredients, labels... to serenely choose your beauty products.
Commitment

A sustainable approach with ecological parcels made from recycled & recyclable materials, carbon neutral delivery and our reforestation program.

Our stores

LYON
Boutique Grand Hôtel-Dieu
9 rue Marcel-Gabriel Rivière
69002 Lyon
04 37 57 43 27
PARIS
Boutique Marais
16 rue de Turenne
75004 Paris
09 75 84 40 97

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