Foundation

Organic and natural foundations – Clean makeup for a flawless complexion

Organic and natural foundations today represent the perfect balance between makeup performance and skin respect. Designed to deliver a flawless finish, they even out the complexion, correct imperfections, and enhance skin tone, all while prioritizing naturally derived, organic, and non-toxic ingredients. These clean formulas are free from controversial substances such as parabens, silicones, sulfates, or synthetic fragrances, ensuring optimal tolerance even for sensitive or reactive skin.

Choosing a natural and organic foundation also means opting for an environmentally responsible product. Clean makeup brands prioritize ingredients from organic farming, recyclable or refillable packaging, and cruelty-free formulations. Every makeup routine thus becomes a conscious act, combining pleasure, aesthetics, and responsibility.

These foundations come in a wide variety of textures: liquid, cream, compact, or cushion, to meet every skin tone and preference. The formulas are enriched with hydrating, antioxidant, and nourishing active ingredients such as aloe vera, jojoba oil, hyaluronic acid, or green tea extract. The result: a luminous, natural, and comfortable complexion all day long, without any heaviness or suffocating feeling on the skin.

To ensure a flawless effect, these products often feature high-coverage mineral pigments that even out the skin without masking it. Lightweight textures blend seamlessly into the skin and allow for buildable coverage—from light, natural radiance to more substantial coverage to conceal imperfections. The goal is a natural, luminous, and long-lasting finish, respecting skin health while enhancing individual beauty.

Leading brands in organic and natural foundations also offer a wide range of shades to embrace all skin tones. From fair to deep tones, each formula is designed to create perfect harmony with the complexion, delivering a sophisticated and professional finish while remaining authentic and natural.

Our clean and organic foundation brands

• ILIA Beauty – Innovative clean formulas combining makeup performance and skincare. (Discover ILIA)
• Gressa – Hybrid textures between skincare and makeup for a radiant complexion. (Discover Gressa)
• Pomponne – Vibrant young French brand, vegan and highly pigmented. (Discover Pomponne)
• Manasi 7 – Swedish minimalism, artisanal luxury, and multifunctional products. (Discover Manasi 7)
• RMS Beauty – Pioneer of natural makeup with cream and mineral textures for healthy, luminous skin. (Discover RMS Beauty)
• Ere Perez – Australian clean makeup rich in plant-based actives, for a radiant, skin-friendly finish. (Discover Ere Perez)
• Lily Lolo – Innovative mineral foundation with high coverage and lightweight textures for a natural, buildable finish. (Discover Lily Lolo)

By choosing a clean and organic foundation, you are opting for makeup that is both effective and respectful, protecting your skin while delivering a luminous, comfortable, and long-lasting finish. Explore our selections and indulge in products that combine innovation, ethics, and natural beauty.