Giardini di Toscana

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• The Brand: Giardini di Toscana

  Giardini di Toscana is a distinguished Italian perfume house founded by Silvia Martinelli, a visionary perfumer whose creations blend artistry, memory and emotion. As the creative force behind each fragrance, Silvia designs every scent by hand, guided not by trends, but by intuition and a deep emotional connection to her craft.

  Her journey began in her family’s perfume boutique, nestled in a medieval Tuscan village, where she developed a rare olfactory sensitivity and an early fascination for elegance and refinement. Today, Giardini di Toscana expresses this heritage through a modern lens — offering distinctive, soulful fragrances for those who seek to express themselves beyond appearances.

  Each perfume is an invitation to feel, to remember, to be. At Giardini di Toscana, scent becomes a silent language, one that leaves a trace long after you've left the room.

  Shop Giardini di Toscana fragrances

The Story of Giardini di Toscana

• Rooted in Tuscany, guided by passion

  Giardini di Toscana was born in 1942 in Bibbiena, a picturesque Tuscan village nestled in the heart of Casentino. In this poetic setting where nature and architecture exist in harmony, Giovan Piero and Emma Ducci opened their first perfume shop, drawing from pharmacy expertise to craft fragrances and skin elixirs by hand.

  In the 1960s, their daughter Irma elevated the family business into a refined perfumery. Decades later, Silvia Martinelli — granddaughter and artistic heir — has transformed this legacy into a modern brand of artistic perfumery, blending Italian roots with a deeply personal, emotional vision of scent.

  Giardini di Toscana is a story of continuity and reinvention — of tradition passed down and reimagined to speak to contemporary souls through perfume.

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  Silvia Martinelli, perfumer and creative director of Giardini di Toscana

Philosophy & Commitments of Giardini di Toscana

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  A fragrance by Giardini di Toscana
  
  
  
  Perfumes designed to stir the soul

• Fragrance as a gesture of self-expression

  Each Giardini di Toscana fragrance is more than just a scent — it's an emotional imprint. Designed for those who choose to be rather than appear, the brand’s creations speak through silage and skin, telling intimate stories without saying a word.

  Bold, nuanced, and evocative, the fragrances are crafted for individuals who wish to express their personality through olfaction. No fleeting trends, no mass appeal — just deep connection and timeless elegance.

  A conscious and local production model

  True to its Tuscan heritage, Giardini di Toscana maintains a fully Italian production chain — from formulation and blending to bottling and packaging. The brand partners with local artisans and family-run workshops to ensure excellence, traceability and authenticity.

  Eco-conscious by design, the brand collaborates with Etifor to implement a climate-positive approach, reducing its environmental footprint while supporting reforestation in Tuscany. From FSC-certified wooden caps to recyclable bottles and minimalist boxes, each choice reflects a responsible vision of luxury.

  Beauty at Giardini di Toscana is not just what you see or smell — it's also how it’s made, and with what kind of respect for the world around us.

Discover Giardini di Toscana perfumes in our Lyon boutique