Velvetvelo

Velvetvelo is where the softness of velvet meets the thrill of momentum, more than a brand, it’s a mindset. Founded by Serge Rach, a cycling, sailing, and fine fragrance enthusiast, the house redefines experiential luxury, prioritizing emotion, motion, and sensory delight over mere possession.

Inspired by the Riviera and the Grasse hinterland, Velvetvelo distills the spirit of adventure into innovative, alcohol-free water-based fragrances, designed for the modern explorer. Clean, high-performance, and eco-conscious, each scent delivers intense, lasting olfactory pleasure without compromise.

Blurring the lines between sea and summit, sport and sophistication, Velvetvelo crafts fragrances that embody strength and grace. A personal journey for those who move with purpose, passion, and a touch of velvet.