Versatile Paris
Versatile Paris rewrites the rules of niche perfumery, weaving a free spirit, olfactory imagination, and ethical purpose into every creation. Founded by Coralie Frébourg, the house embodies a new generation of perfumers: daring, mindful, and unreservedly authentic.
Each Versatile Paris fragrance is an intimate journey, a sensorial story suspended between modernity and poetic boldness. Transparent, elegant formulas - crafted without compromise - leave luminous, singular trails that linger, inviting a deeply personal connection.
Here, perfume is not a shield but an extension of the self: a daily ritual where beauty, pleasure, and responsibility meet. No excess, no pretense : only the essential, shaped by sincere and fearless creativity.
Made in France with meticulous care and full transparency, Versatile Paris perfumes are an invitation to inhabit your identity freely, to embrace a form of luxury that is honest, modern, and utterly magnetic.













A fragrance for those who savor life’s little pleasures. For anyone who believes every day deserves a touch of warmth, a moment of indulgence, and the quiet joy of a perfect pause.
Know moreWhy we love Versatile Paris ?
- Bold, free-spirited fragrances designed to be worn every day
- Transparent, high-quality natural, vegan, and cruelty-free ingredients
- A responsible, local approach with small-batch production and thoughtfully recycled or upcycled packaging
The House of Versatile Paris
Versatile Paris is a contemporary niche perfume house, founded in 2021 by Coralie Frébourg. The brand was born from a bold vision: to create a perfumery that is free, modern, and transparent.
Versatile offers alcohol-free parfum extraits crafted in a 100% natural oil base. A sensorial and inclusive approach that breaks the usual industry codes: no gender distinctions, no clichés, no contrived storytelling. Only powerful, instinctive fragrances, easy to love and wear every day.
Versatile embodies a daring vision: to make perfume accessible, sincere, and delightfully unconventional.
History of Versatile Paris
A journey born during a pandemic
In January 2021, at a crossroads between seeking employment or launching her own project, Coralie Frébourg, freshly graduated from the École Supérieure du Parfum in Paris, founded Versatile Paris. Soon after, she collaborated with Flair Laboratory and its independent perfumers — Amélie Bourgeois, Anne-Sophie Behaghel, Camille Chemardin, and Elia Chiche — bringing to life a perfumery that is sensorial and daring.
Ten months later, the first collection was unveiled: five alcohol-free extraits inspired by everyday moments. This launch marked the start of rapid growth: new creations, candles, body care, international distribution, and features in prestigious press outlets (Vogue, Elle, Marie Claire, Harper’s Bazaar, Forbes...).
In just three years, Versatile Paris has won over a loyal community enchanted by its honest, fresh, and unpretentious approach to perfumery.
Coralie Frébourg, founder of Versatile Paris
Philosophy and Commitments of Versatile Paris
A signature extrait de parfum by Versatile
The free-spirited and bold creations of Versatile ParisBold and free
Versatile Paris rejects clichés and rigid luxury codes. No gender labeling, no artificial hierarchy between natural and synthetic: each creation is conceived as a sincere and direct sensorial experience that speaks to everyone without distinction.
Transparent and honest
Formulas are short, clear, and fully disclosed. A 100% natural oil base (almond and wheat), vegan and cruelty-free, free of BHT, BHA, colorants, or UV filters. No embellished marketing talk: the perfumes speak for themselves.
Durable and responsible
Produced in France in small batches, Versatile fragrances prioritize local and European partners. Packaging is recycled, upcycled, or recyclable, with minimal plastic and a reasoned production approach.
Committed
3% of sales are donated to Ruban Rose, in tribute to Professor Thierry Frébourg, the founder’s father and a dedicated researcher in the fight against breast cancer. A sincere commitment, deeply rooted in the brand’s DNA.