Soft Focus Finishing Powder

Soft Focus Finishing Powder by ILIA is an ultra-featherweight talc-free powder formulated with skincare actives, that blurs, smooths and controls shine for up to 12 hours while actively hydrating the skin.

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ILIA Soft Focus Finishing Powder for blurred finish

This featherweight finishing powder melds with skin instantly for a blurred, dimensional finish — not powdery, not flat, but that soft-focus quality that optically smooths pores and texture while leaving the skin looking naturally luminous.

Talc-free and enriched with skincare actives (edelweiss extract, winged kelp and plant-based squalane), ILIA face powder hydrates for a clinically proven 12 hours, reinforces the skin's moisture barrier and boosts elasticity without clogging pores.

Soft Focus Finishing Powder is available in three translucent shades to suit every skin tone and ncludes a sponge for on-the-go touch-ups.

Benefits of ILIA Soft Focus Finishing Powder

• Pores and texture optically blurred for a smoothed, dimensional finish
• Clinically proven shine control for 12 hours
• Active hydration for 12 hours from skincare actives
• Skin moisture barrier reinforced
• No creasing, no caking, no settling into fine lines or pores
• Talc-free formula, dermatologist-tested, non-comedogenic
• Safe for sensitive skin, vegan and cruelty-free

Clinical results of ILIA Soft Focus Finishing Powder

• Shine control and hydration clinically proven for up to 12 hours*
• 95% said it melts effortlessly into skin**
• 95% said it feels lightweight and makes skin look healthy**
• 93% said it softens shine and smooths the look of skin texture**
• 93% said their skin feels soft and moisturised at the end of the day***
• 91% said it didn't crease throughout the day**

• Soft Focus Complex – an optimised blend of light-filtering powders that blur and smooth skin for a natural, dimensional soft-focus finish
• Edelweiss – rare alpine flower extract with lifting and smoothing properties that contributes to a more youthful-looking, firmer complexion
• Winged Kelp – potent marine replenisher that restores hydration and supports firmer-looking skin over time
• Plant-based Squalane – seals moisture into the skin and boosts elasticity without clogging pores or weighing down the powdery finish

Clean face powder suitable for all skin types, including sensitive skin.

*Instrumental studies of 22 and 20 people.
**Clinical study of 55 people; immediate results.
***After 12 hours.

How to use ILIA Soft Focus Finishing Powder

Dip the ILIA Finishing Powder Brush (sold separately) or the enclosed sponge into the compact and tap off any excess.

Gently press the powder into skin — all over or just in shiny areas like the T-zone. The included sponge allows for targeted application and effortless on-the-go touch-ups.

Available in three translucent shades: Light Translucent for light skin tones, Medium Translucent for medium skin tones, Deep Translucent for deep skin tones.