Madara - Fake it natural self-tanning face serum for natural looking sun-kissed glow

FAKE IT - Healthy glow Self-tan face serum

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29.95 €INCL. TAX
24.96 € EXCL. TAX



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Organic self-tan face serum by Madara

Fake It is an organic certified self-tan serum that delivers natural looking sun-kissed glow in 4 to 6 hours that lasts for up to 5 days.

Enriched with highly hydrating hyaluronic acid and skin-softening jojoba oil, this organic self tanning face serum absorbs quickly to deliver a natural tan while hydrating the skin.

The non-greasy, easy to apply formula of this Madara self-tanner provides buildable shade for gradual tanning, streak-free coverage and water-resistant finish.

Key ingredients

  • jojoba – helps keep skin soft and supple ; leaves a silky smooth skin
  • shea – soothes and nourishes; rich in Vitamins A, E and F to boosts collagen formation and reduces premature ageing
  • aloe vera – curative skin properties : healing, cellular regeneration, hydration, anti-inflammatory and antibiotic effects ; soothes daily irritations and redness
  • raspberry – rich in Omega 3 and 6 and Vitamin E ; helps preventing from ageing and maintaining the glow and suppleness of the skin
  • hyaluronic acid – reduces wrinkles and plumps the skin
  • vitamin E – antioxidant ; reduces the UVA light photo-aging effects on the skin

Organic self tanning face serum for all skin types, perfect for light to medium skin tones. 


99% of ingredients from natural origin
22% of ingredients from organic farming


Aqua, Dihydroxyacetone, Glycerin, Simmondsia Chinensis (Jojoba) Seed Oil*, Glyceryl Stearate Citrate, Caprylic/Capric Triglyceride, Dicaprylyl Carbonate, Betaine, Cetearyl Alcohol, Sodium PCA, Erythrulose, Mica ( CI 77019 ), Aroma, Titanium Dioxide (CI 77891), Alchemilla Vulgaris (Lady's Mantle) Extract*, Trifolium Pratense (Red Clover) Flower Extract*, Lactic Acid, Benzyl Alcohol, Xanthan Gum, Butyrospermum Parkii (Shea Butter) Fruit Butter*, Cellulose, Palmitic acid, Rubus Idaeus (Raspberry) Seed Oil*, Stearic Acid, Sodium Benzoate, Sodium Hyaluronate, Potassium Sorbate, Ascorbyl Palmitate (Vitamin C), Sodium phytate, Tocopherol, Limonene**, Citral**, Citronellol**, Linalool**, Geraniol**

* Ingredients from Organic Farming
** Natural essential oils


Directions for use

STEP 1: gently exfoliate your face.
STEP 2: apply your moisturizing cream before applying Madara's self-tan serum evenly in smooth, circular motions, better in the evening.
STEP 3: make sure to wash your hands thoroughly after use.
STEP 4: wait for a few minutes before going to bed.
STEP 5: to intensify your tan, reapply the next evening.

FAKE IT healthy glow self tan face serum doesn’t contain UV filters. Intense sun exposure is not recommended 24 hours after use.


Madara comes from Northern Europe where Lotte, Liene, Zane and Paula have combined their passion and skills to create and produce a complete and innovative range of natural beauty products.


Over thousands of years the harsh and cold northern climate of Latvia has evolved plants with extraordinary properties. Those deep roots, bitter leaves and gnarled barks contain potent actives that make the high efficiency of Madara organic skincare.


Madara is the luxury of raw, pure and precious natural ingredients refined to their highest potential.

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