Obvious
Haute perfumery, reimagined : authentic, refined, and conscious. In a world where fragrance has often become a showcase of excess and marketing spectacle, Obvious returns to the essentials: luxury scents that are eco-aware, sincere, and effortlessly sophisticated, free from artifice or pretension.
Founded by David Frossard, a master perfumer with over two decades of experience in artisanal fragrance, the brand embraces a minimalist, transparent philosophy. Each Obvious creation is an olfactory truth, where nature and elegance converge in compositions that are both balanced and contemporary.
Obvious carefully selects eco-responsible raw materials, favors organic alcohol, and employs recycled and recyclable glass. Cork caps and recyclable paper packaging reflect a genuine commitment to reducing environmental impact—far from the hollow promises of greenwashing.
By offering fragrances at a fair price, Obvious supports local supply chains and French artisans dedicated to sustainable practices. More than an accessory, a perfume becomes a revelation of self, an authentic connection to identity and the world around us.



















A creamy, opulent gourmand, rich yet poised, evoking the bustling, sun-drenched streets of Tripoli with every lingering breath.
Know moreWhy we love Obvious ?
- Perfume for today, crafted with tomorrow in mind
- Compositions of subtle mastery, delicately balancing power and grace, ease and exuberance
- Innovative packaging, recycled and recyclable