Obvious

Haute perfumery, reimagined : authentic, refined, and conscious. In a world where fragrance has often become a showcase of excess and marketing spectacle, Obvious returns to the essentials: luxury scents that are eco-aware, sincere, and effortlessly sophisticated, free from artifice or pretension.

Founded by David Frossard, a master perfumer with over two decades of experience in artisanal fragrance, the brand embraces a minimalist, transparent philosophy. Each Obvious creation is an olfactory truth, where nature and elegance converge in compositions that are both balanced and contemporary.

Obvious carefully selects eco-responsible raw materials, favors organic alcohol, and employs recycled and recyclable glass. Cork caps and recyclable paper packaging reflect a genuine commitment to reducing environmental impact—far from the hollow promises of greenwashing.

By offering fragrances at a fair price, Obvious supports local supply chains and French artisans dedicated to sustainable practices. More than an accessory, a perfume becomes a revelation of self, an authentic connection to identity and the world around us.

Haute perfumery, reimagined : authentic, refined, and conscious. In a world where fragrance has often become a showcase of excess and marketing spectacle, Obvious returns to the essentials: luxury scents that are eco-aware, sincere, and effortlessly sophisticated, free from artifice or pretension.

Founded by David Frossard, a master perfumer with over two decades of experience in artisanal fragrance, the brand embraces a minimalist, transparent philosophy. Each Obvious creation is an olfactory truth, where nature and elegance converge in compositions that are both balanced and contemporary.

Obvious carefully selects eco-responsible raw materials, favors organic alcohol, and employs recycled and recyclable glass. Cork caps and recyclable paper packaging reflect a genuine commitment to reducing environmental impact—far from the hollow promises of greenwashing.

By offering fragrances at a fair price, Obvious supports local supply chains and French artisans dedicated to sustainable practices. More than an accessory, a perfume becomes a revelation of self, an authentic connection to identity and the world around us.

Obvious

The best-selling product from Obvious

Obvious - Plum Cream - Eau de parfum Plum Cream

A salty-sweet plum suffused with mystery, balancing fruity indulgence and leathered sensuality, where umami becomes pure allure.

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Obvious - Dulce de Leche - Eau de parfum Dulce de Leche

A warm, gourmand, and impeccably polished fragrance where sugar, slowly infused into milk, is adorned with sesame, vanilla, and cardamom. A contemporary confection for the senses : textural, tender, and irresistibly refined.

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Obvious - Kakigori White Crush - Eau de parfum Kakigori White Crush

A delicate, floral-tinged trail that drapes the skin in serenity, like snow settling silently on a sunlit landscape.

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Obvious - Scoville - Eau de parfum Scoville

An explosive, addictive fragrance, where the intoxicating heat of chili mingles with spicy, woody notes for an intense, passionate experience.

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Obvious - Milk & Matcha - Eau de parfum Milk & Matcha

Milk & Matcha captures the creamy, comforting nuances of Matcha Latte morning ritual, transforming them into a subtle, gourmand scent.

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Obvious - Frida's Thorns - Eau de parfum Frida's Thorns

A daring alchemy where the dark, sensual intensity of cacao deepens the rose into an almost tactile allure, celebrating love, desire, and indocility.

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Obvious - Himalayan Spell - Eau de parfum Himalayan Spell

A fragrance evoking the olfactory memory of a world between earth and sky—enchanting raspberries and sacred woods, skin and prayers intertwined. 

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Obvious - Malfa Walls - Eau de parfum Malfa Walls

Malfa Walls embodies the mesmerizing encounter between the sunlight of Sicilian citrus and the mystical depth of incense : a sacred breath from the Aeolian Islands.

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Obvious - Une Verveine - Eau de parfum Une Verveine

A vibrant, sparkling verbena with citrus brightness, vegetal depth, and aromatic audacity, reinvented with modern elegance and playful energy.

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Obvious - Une Rose - Eau de parfum Une Rose

A luminous, modern rose, refreshed with citrus, kissed by spice, striking the perfect balance between softness and character.

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Obvious - Une Pistache - Eau de parfum Une Pistache

A creamy, opulent gourmand, rich yet poised, evoking the bustling, sun-drenched streets of Tripoli with every lingering breath.

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Obvious - Une Fleur d'Oranger - Eau de parfum Une Fleur d'Oranger

A sunlit, generous fragrance, evoking summer leisure and celebrating the brilliance of citrus.

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Obvious - Une Figue - Eau de parfum Une Figue

Inspired by the Corsican fig tree, this fragrance unfolds with a milky, sun-warmed fig heart, laced with a sparkling whisper of ocean air : a fragrant ode to the wild, luminous beauty of Corsica.

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Obvious - Une Vanille - Eau de parfum Une Vanille

A fragrance that veers away from sugary, gourmand vanilla, revealing a deep, sensual vanilla balanced between creamy warmth and enigmatic allure, where the almonded sweetness of tonka bean elevates its natural intensity.

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Obvious - Un Musc - Eau de parfum Un Musc

An ode to natural elegance, blending the purity of white musks with the vibrant freshness of ginger, bergamot, and vetiver for an intimate, timeless trail.

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Obvious - Un Bois - Eau de parfum Un Bois

A modern, powerful woody fragrance where the warmth of sandalwood and cedar meets the addictive energy of ambroxan.

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Obvious - Eau de parfum sample Eau de parfum sample Know more

Why we love Obvious ?

  • Perfume for today, crafted with tomorrow in mind
  • Compositions of subtle mastery, delicately balancing power and grace, ease and exuberance
  • Innovative packaging, recycled and recyclable

Clean and natural beauty

17 products View all
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  See more   Add to shopping bag new Obvious - Plum Cream - Eau de parfum Obvious Plum Cream 130,00 €
  See more   Add to shopping bag new Obvious - Dulce de Leche - Eau de parfum Obvious Dulce de Leche 130,00 €
  See more   Add to shopping bag new Obvious - Kakigori White Crush - Eau de parfum Obvious Kakigori White Crush 130,00 €
  See more   Add to shopping bag Obvious - Scoville - Eau de parfum Obvious Scoville 130,00 €
  See more   Add to shopping bag Obvious - Milk & Matcha - Eau de parfum Obvious Milk & Matcha 130,00 €
  See more   Add to shopping bag new Obvious - Frida's Thorns - Eau de parfum Obvious Frida's Thorns 175,00 €
  See more   Add to shopping bag new Obvious - Himalayan Spell - Eau de parfum Obvious Himalayan Spell 175,00 €
  See more   Add to shopping bag new Obvious - Malfa Walls - Eau de parfum Obvious Malfa Walls 175,00 €
  See more   Add to shopping bag Obvious - Une Verveine - Eau de parfum Obvious Une Verveine 110,00 €
  See more   Add to shopping bag Obvious - Une Rose - Eau de parfum Obvious Une Rose 110,00 €
  See more   Add to shopping bag Obvious - Une Pistache - Eau de parfum Obvious Une Pistache 110,00 €
  See more   Add to shopping bag Obvious - Une Fleur d'Oranger - Eau de parfum Obvious Une Fleur d'Oranger 110,00 €
  See more   Add to shopping bag Obvious - Une Figue - Eau de parfum Obvious Une Figue 110,00 €
  See more   Add to shopping bag Obvious - Une Vanille - Eau de parfum Obvious Une Vanille 110,00 €
  See more   Add to shopping bag Obvious - Un Musc - Eau de parfum Obvious Un Musc 110,00 €
  See more   Add to shopping bag Obvious - Un Bois - Eau de parfum Obvious Un Bois 110,00 €
  See more   Add to shopping bag Obvious - Eau de parfum sample Obvious Eau de parfum sample 3,00 €
17 products View all
Obvious - Plum Cream - Eau de parfum Plum Cream

A salty-sweet plum suffused with mystery, balancing fruity indulgence and leathered sensuality, where umami becomes pure allure.

Know more
Obvious - Dulce de Leche - Eau de parfum Dulce de Leche

A warm, gourmand, and impeccably polished fragrance where sugar, slowly infused into milk, is adorned with sesame, vanilla, and cardamom. A contemporary confection for the senses : textural, tender, and irresistibly refined.

Know more
Obvious - Kakigori White Crush - Eau de parfum Kakigori White Crush

A delicate, floral-tinged trail that drapes the skin in serenity, like snow settling silently on a sunlit landscape.

Know more
Obvious - Scoville - Eau de parfum Scoville

An explosive, addictive fragrance, where the intoxicating heat of chili mingles with spicy, woody notes for an intense, passionate experience.

Know more
Obvious - Milk & Matcha - Eau de parfum Milk & Matcha

Milk & Matcha captures the creamy, comforting nuances of Matcha Latte morning ritual, transforming them into a subtle, gourmand scent.

Know more
Obvious - Frida's Thorns - Eau de parfum Frida's Thorns

A daring alchemy where the dark, sensual intensity of cacao deepens the rose into an almost tactile allure, celebrating love, desire, and indocility.

Know more
Obvious - Himalayan Spell - Eau de parfum Himalayan Spell

A fragrance evoking the olfactory memory of a world between earth and sky—enchanting raspberries and sacred woods, skin and prayers intertwined. 

Know more
Obvious - Malfa Walls - Eau de parfum Malfa Walls

Malfa Walls embodies the mesmerizing encounter between the sunlight of Sicilian citrus and the mystical depth of incense : a sacred breath from the Aeolian Islands.

Know more
Obvious - Une Verveine - Eau de parfum Une Verveine

A vibrant, sparkling verbena with citrus brightness, vegetal depth, and aromatic audacity, reinvented with modern elegance and playful energy.

Know more
Obvious - Une Rose - Eau de parfum Une Rose

A luminous, modern rose, refreshed with citrus, kissed by spice, striking the perfect balance between softness and character.

Know more
Obvious - Une Pistache - Eau de parfum Une Pistache

A creamy, opulent gourmand, rich yet poised, evoking the bustling, sun-drenched streets of Tripoli with every lingering breath.

Know more
Obvious - Une Fleur d'Oranger - Eau de parfum Une Fleur d'Oranger

A sunlit, generous fragrance, evoking summer leisure and celebrating the brilliance of citrus.

Know more
Obvious - Une Figue - Eau de parfum Une Figue

Inspired by the Corsican fig tree, this fragrance unfolds with a milky, sun-warmed fig heart, laced with a sparkling whisper of ocean air : a fragrant ode to the wild, luminous beauty of Corsica.

Know more
Obvious - Une Vanille - Eau de parfum Une Vanille

A fragrance that veers away from sugary, gourmand vanilla, revealing a deep, sensual vanilla balanced between creamy warmth and enigmatic allure, where the almonded sweetness of tonka bean elevates its natural intensity.

Know more
Obvious - Un Musc - Eau de parfum Un Musc

An ode to natural elegance, blending the purity of white musks with the vibrant freshness of ginger, bergamot, and vetiver for an intimate, timeless trail.

Know more
Obvious - Un Bois - Eau de parfum Un Bois

A modern, powerful woody fragrance where the warmth of sandalwood and cedar meets the addictive energy of ambroxan.

Know more
Obvious - Eau de parfum sample Eau de parfum sample Know more

Why we love Obvious ?

  • Perfume for today, crafted with tomorrow in mind
  • Compositions of subtle mastery, delicately balancing power and grace, ease and exuberance
  • Innovative packaging, recycled and recyclable

Clean and natural beauty