Fade Forward - Marine algae dark spot serum

PAI Skincare natural pigmentation corrective face serum for sensitive skin

Fade Forward Dark Spot Serum by PAI has been expertly formulated for sensitive skin to reduce the appearance of dark spots, with instantly brighter results to help you glow forward with confidence.

Packed with actives that fade and protect in equal measure, this breakthrough formula was designed to fade the appearance of pigmentation and even out skin tone, while helping to keep new dark spots from forming.

A clever blend of sustainably sourced Marine Algae and Stabilised Vitamin C came up trumps, to gently fade discolouration and brighten even the most sensitive skin. All without the use of exfoliating acids, which can leave skin vulnerable to irritation : Fade Forward serum from Pai is for anyone who wants to treat their skin dark spots – no matter how sensitive – with the most powerful, natural ingredients and actives, without compromise. 

Provent results of PAI Fade Forward Marine Algae & Vitamin C Dark Spot Serum*

• 74% agreed it visibly reduced the appearance of dark spots
• 87% agreed it left skin looking visibly healthier with a radiant glow
• 78% agreed it helped balance the appearance of uneven pigmentation
• 88% agreed skin looked less dull
• 73% agreed skin looked instantly brighter

“One of our most advanced formulations yet, this serum uses Marine Algae to tackle the root of discolouration deep in the skin – no matter its tone, type, or level of sensitivity – helping to fade existing dark spots and protect against future ones. A hyperpigmentation solution for even the most hypervigilant skin.” - Sarah Brown, Pai Founder

• Marine algae – rich in phlorotannins ; help the skin reactivate the proteins that control skin pigmentation
• Vitamin C – neutralizes free radicals; reduces appearance of premature aging - hyperpigmentation, fine lines and wrinkles - due to environmental and pollution damage ; evens skin tone
• Hyaluronic acid – anti-ageing; plumping skin
• Vitamin E – antioxidant ; reduces the UVA light photo-aging effects on the skin

Organic dark spot correcting facial serum for sensitive skin types.

*Four week independent consumer trial on 114 women

How to use PAI pigmentation and dark spots correcting face serum with vitamine C

Apply a small amount of Fade Forward Marine algae dark spot serum Serum by Pai in the palms
Apply your Pai serum for sensitive skin with fingertips from the center of the face outwards
Leave on for 5 to 10 minutes before using under the cream.

Daily use morning / night 

PAI radiance routine : for best results, use Fade Forward as part of your brightening routine alongside Light Work Cleansing Oil, Virtuous Circle Exfoliator, C-2 Believe Moisturiser and Rosehip Bioregenerate Face Oil.