Makeup trend FW 2025

A long-lasting lip crayon that boosts hydration over time for visibly fuller, more defined lips.

A sublime pencil to line lips in creamy long-lasting formula. Boosted with lip-loving oils to nourish while also adding beauty pro definition.
NAUGHTY is a rose brown

A premium smudge-proof, natural mascara that lengthens, defines, and nourishes lashes, delivering an elegant, all-day look with intense color and flawless volume.

A weightless eyeshadow stick with an angled tip that glides seamlessly to deliver long-wear, waterproof pigment that resists creasing.
RELIC is a matte deep Sienna brown.

Soft, matte cream eyeshadows that deliver intense, multidimensional color that lasts all day without creasing. Luminous, yet subtle enough for daytime, they can be effortlessly layered for a bold, dramatic look at night.

A weightless eyeshadow stick with an angled tip that glides seamlessly to deliver long-wear, waterproof pigment that resists creasing.
NOBLE is a matte warm brown.

Powered by ILIA's light-filtering Soft Focus Complex, this clean blush blurs pores + smooths skin texture for a dimensional flush of color.
WONDER is a deep terracotta.

A weightless eyeshadow stick with an angled tip that glides seamlessly to deliver long-wear, waterproof pigment that resists creasing.
ADORN is a neutral taupe shimmer.

Dewy glow. Deep hydration. Effortless beauty.
This natural skin-loving multi-use tint for lips, cheeks & eyes hydrates, treats, and beautifies in one intuitive step. 
SIMONKAI is a sophisticated medium brown with cool undertones.

A weightless eyeshadow stick with an angled tip that glides seamlessly to deliver long-wear, waterproof pigment that resists creasing.
BROCADE is a rich bronze shimmer.

A weightless eyeshadow stick with an angled tip that glides seamlessly to deliver long-wear, waterproof pigment that resists creasing.
GILDED is a golden copper shimmer.

A natural mascara that lengthens and volumizes your lashes while wrapping them in a nourishing blend of plant extracts. The result: spectacular volume, an intensified gaze, and beautifully enhanced lashes.

Dewy glow. Deep hydration. Effortless beauty.
This natural skin-loving multi-use tint for lips, cheeks & eyes hydrates, treats, and beautifies in one intuitive step.
HAYATA is a refined medium brown shade infused with rosy undertones.

A weightless eyeshadow stick with an angled tip that glides seamlessly to deliver long-wear, waterproof pigment that resists creasing.
FAUN is a matte camel brown.

A weightless eyeshadow stick with an angled tip that glides seamlessly to deliver long-wear, waterproof pigment that resists creasing.
FLAX is a matte taupe brown.

Tint, tame, thicken and love your brows daily with this eyebrow teinted mascara packed full of nourishing ingredients formulated to condition and boost your hair growth.